“Ignite the Flame!”
Due to communication restrictions prohibiting direct brand mentions for Erectile Dysfunction, we developed a fully unbranded, multidisciplinary campaign under the creative theme “Ignite the Flame.”
Using a 360-degree approach, we implemented digital channels, public field events, expert communications, and pharmacy interactions to ensure a multi-channel presence.

The campaign was honored with the Google 360° Best Practice Award in 2014.